Personalized and Precision Medicine
Historically, medicine often followed a "one-size-fits-all" approach. Big Data has enabled Precision Medicine, which tailors treatment to the individual's genetic makeup, environment, and lifestyle
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Pharmacogenomics: Using Big Data to understand how a patient’s genes affect their response to drugs. This prevents adverse drug reactions and ensures that the most effective medication is prescribed the first time.
Targeted Oncology: Analyzing the genetic mutations of a tumor to select specific "smart" therapies that attack cancer cells while sparing healthy tissue.
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